‘Movie-wise, there has never been anything like “The Apartment” love-wise, laugh-wise or otherwise-wise!’ This bold claim was featured on the films original poster in 1960, and is very much true. In fact this overly confident marketing strategy continued with the films theatrical trailer, which informed the audience ‘How to make a very special kind of motion picture’. The trailer goes on to read a list of ‘ingredients’ briefly explaining the films unique selling qualities. De